In our previous example we had a local plumbing company who would like to show up in the search results when they type in "plumber windsor". We've done some keyword research and after that we wrote our Title and Descriptions for the keywords we chose. Here's what we have so far:
In Part 1 of our article series on optimizing your website for search engines we looked at an example of a local plumbing company and created a prioritized keyword list based on our keyword research. Now comes the second part of our plan.